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10 Smart Reasons Why You Should Update Older Content

10 Smart Reasons Why You Should Update Older ContentMake the most of your writing, following these steps to ensure your content is evergreen and keeps on bringing in traffic. Post summary below.

Old content can be refreshed and drive traffic once again to your website.

Ten reasons to update your content;

  1. Fall in Click Through Rate (CTR)
  2. Badly written
  3. Low search traffic
  4. Outdated information
  5. Remove broken links
  6. Add important updates
  7. Add images or videos
  8. Giving content a second life
  9. Your helping people
  10. Updating content works

Click here for the full article summary 10 Smart Reasons Why You Should Update Older Content by Paul Woods of Portagemma.

Portagemma provides professional secure WordPress web hosting and design services.

Finished updating your old content, do not forget to also review your internal linking possibilities with The Ultimate Internal Linking Cheat Sheet to Boost Your SEO.

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The Ultimate Internal Linking Cheat Sheet to Boost Your SEO

The Ultimate Internal Linking Cheat Sheet to Boost Your SEOSearch engine optimization is serious business and although most professional operators are busy building back links from quality industry specific authority websites many forget to include the all important internal links as well.

Good internal linking results in more page views and a lower bounce rate.

Search Engine Journal published a comprehensive article on best practice internal linking.

Main points are;

  1. create quality content that is worth linking too,
  2. be generous, at a minimum link to 2 or 3 other related content on your website,
  3. use descriptive link anchor text,
  4. structure all pages within 3 clicks of your home page
  5. try linking to content rather then pages from your menu (such as home page),
  6. Use breadcrumb navigation and ecommerce sites cross link to multiple products,

Article summary by Paul Woods from Portagemma: The Ultimate Internal Linking Cheat Sheet to Boost Your SEO

Don’t waste your time with a back linking strategy that is built on misunderstandings, read 5 Big SEO Lies Google Wants You To Believe.

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